Data Protection

Dear visitors,

At Marchi Group, we attach great importance to protecting your personal data and would therefore like to explain to you in a transparent and understandable way what data we collect, how we use it and what rights you have with regard to your data.

1. Responsible person

Responsible person within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws as well as other data protection regulations is:

mm Group Sales & Marketing GmbH
Auf dem Brümmer 6a
44149 Dortmund
Germany

Telephone: +49 231 90 256 888
email: info@mm-gm.com

2. Data processing on our website

2.1 Access data

When you visit our website, access data is automatically collected and stored in server log files. This data includes:

• the IP address of the requesting device
• date and time of access
• Name and URL of the retrieved file
• Website from which access is made (referrer URL)
• browser and operating system used by the terminal device
• Internet service provider name

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This data is processed to ensure a smooth connection and convenient use of our website as well as to ensure system security and stability. The legal basis for processing this data is Article 6 (1) (f) GDPR.

2.2 Contact form

If you send us inquiries via the contact form, your details from the form, including the contact details you provided there, will be stored by us to process the request and in case of follow-up questions. The data entered in the contact form is therefore processed exclusively on the basis of your consent (Article 6 (1) (a) GDPR). You can withdraw this consent at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation.

2.3 Cookies

Our website uses cookies. These are small text files that are stored on your device and that store certain settings and data for exchange with our system via your browser. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies to recognize your browser the next time you visit (persistent cookies).

Processing is carried out on the basis of Article 6 (1) (f) GDPR or Article 6 (1) (a) GDPR, provided that you have agreed to the use of cookies. You can change your cookie settings at any time via our privacy page.

3. Use of Google Analytics

3.1. Scope and purpose of processing

We use Google Analytics, a web analysis service provided by Google LLC (“Google”), to analyze the use of our website. Google Analytics uses cookies, which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

We only use Google Analytics with activated IP anonymization. This means that the IP address of users within the member states of the European Union or in other states party to the Agreement on the European Economic Area is abbreviated by Google and thus anonymized. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator.

3.2. legal basis

The legal basis for processing personal data is Article 6 (1) (f) GDPR.

3.3. Duration of storage, objection and removal options

The data is automatically deleted after 14 months.

You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can also prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit this website: Deactivate Google Analytics.

For more information on Google's use of data, settings and objection options, please see Google's privacy policy (https://policies.google.com/privacy?hl=de).

4. Use of Google Ads

4.1. Scope and purpose of processing

We use Google Ads, a service for placing online advertising from Google LLC (“Google”). Google Ads uses cookies to present you with targeted advertising that may be of interest to you. The cookies enable Google and its partner websites to present users with targeted advertising based on visits to this website and other websites on the Internet.

4.2. Duration of storage, objection and removal options

The data is automatically deleted after 90 days.

You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin.

For more information on Google's use of data, settings and objection options, please see Google's privacy policy (https://policies.google.com/privacy?hl=de).

5. Use of Remarketing

5.1. Scope and purpose of processing

We use remarketing technologies from Google LLC (“Google”) to present targeted advertising to users who have already visited our website and are interested in our offerings on other websites on the Internet. For this purpose, Google uses cookies to analyze user behavior on our website and then to place personalized advertising on other websites on the Internet.

5.2. Duration of storage, objection and removal options

The data is automatically deleted after 14 months.

You can deactivate Google's use of cookies by visiting the Google advertising deactivation page (https://adssettings.google.com/authenticated?hl=de) and making the appropriate settings there. Alternatively, you can disable the use of third-party cookies by visiting the Network Advertising Initiative deactivation page (http://optout.networkadvertising.org/?c=1 #! /)

For more information on Google's use of data, settings and objection options, please see Google's privacy policy (https://policies.google.com/privacy?hl=de).

6. Use of Facebook Pixel

Our website uses Facebook Pixel (also known as Meta Pixel), a service provided by Meta Platforms Inc. (1601 Willow Road, Menlo Park, CA 94025, USA). The Facebook pixel allows us to analyze the behavior of visitors to our website and track certain actions. This involves collecting, processing and transmitting certain user data to Meta in the USA.

The purpose of collecting and sharing data by Facebook Pixel is to understand user behavior on our website, optimize our advertising campaigns and show you more relevant content and ads on Facebook. The following cookies may be used for this purpose:

• Cookie name: _fbp
• Purpose: used to distinguish and track your individual users.
• Lifespan: 90 days
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• Cookie name: _fbpc
• Purpose: is only set if a user accesses your website via an ad and the destination URL contains the click identifier “fbclid”.
• Lifespan: 90 days
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We would like to point out that there are risks when transferring data to the USA in accordance with Article 44 of the General Data Protection Regulation (GDPR). Meta Platforms Inc. has submitted to the EU-US Privacy Shield Framework to ensure adequate protection of personal data. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum/update

For more information, please see Meta's privacy policy.

Please note that we do not have direct access to user data collected by Meta. Meta's use of the collected data is subject to its own privacy policy.

If you do not want your data to be collected by the Facebook Pixel, you can disable the use of cookies in your browser settings. The Facebook pixel is set by activating the “marketing cookies” in the cookie manager. You can adjust your cookie-related settings at any time in our footer under “Settings.” However, please note that this may have an impact on the functionality and usability of our website.

7. Analysis tools and tools from third parties

We use various analysis tools and third-party tools on our website to analyze and optimize the use of our website. These are the following tools:

Zapier:

We use Zapier to connect various apps and services and create automated workflows. Personal data, such as email addresses or usage data, may also be transmitted. Zapier only processes this data on behalf of and as instructed by us and is subject to EU data protection regulations.

Weglot:

We use Weglot to translate our website into different languages. Personal data, such as the user's IP address and language settings, can be transmitted. Weglot only processes this data on behalf of and under our instructions and is subject to EU data protection regulations.

‍Podium:

We use the Podio service from Citrix Systems, Inc., 851 West Cypress Creek Road, Fort Lauderdale, Florida 33309, USA to organize and manage projects and tasks. Podio is a web-based project management software powered by Citrix. When using Podio, personal data is transferred to servers in the USA and stored there. The transfer is based on standard contractual clauses issued by the EU Commission. For more information on data processing by Podio, please see Citrix's privacy policy at: https://www.citrix.de/datenschutz.html

We have concluded an order processing agreement with Citrix and use Podio in accordance with legal data protection requirements. By using Podio, personal data can be transferred to the USA. We would like to point out that the USA is not a safe third country within the meaning of European Union data protection law and that there may be a lower level of protection for personal data due to US data protection laws. However, we have agreed appropriate guarantees with Citrix to ensure that there is an adequate level of protection for personal data.

Demographics in Google Analytics:

This website uses the “demographic characteristics” feature of Google Analytics. As a result, reports can be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third parties. This data cannot be attributed to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the “Objection to data collection” section.

Webflow:

We also use Webflow as a platform to design and manage our website. This may involve personal data being processed on servers outside the EU. However, we have concluded an agreement with Webflow which ensures that the processing of your personal data is carried out in accordance with European data protection regulations.

Webflow uses cookies to analyze and improve the use of our website. This may collect data such as your IP address, the browser used, the operating system and the pages you visit on our website. The data is anonymized and is only used to improve our website. The data will not be passed on to third parties.

We have no influence on the processing of your personal data by Webflow. Please therefore also note Webflow's privacy policy to find out about data processing by this platform.

You have the right to obtain information about the personal data we have stored about you at any time and, if necessary, to request that this data be corrected, blocked or deleted. To do so, please use the contact details provided in our privacy policy.

AWS:

We also use AWS as a cloud computing service to host and operate our website. This may involve personal data being processed on servers outside the EU. However, we have entered into an agreement with AWS which ensures that the processing of your personal data is carried out in accordance with European data protection regulations.

AWS uses cookies to analyze and improve the use of our website. This may collect data such as your IP address, the browser used, the operating system and the pages you visit on our website. The data is anonymized and is only used to improve our website. The data will not be passed on to third parties.

We have no control over how AWS processes your personal data. Please therefore also note the AWS privacy policy to find out about data processing by this cloud computing service.

You have the right to obtain information about the personal data we have stored about you at any time and, if necessary, to request that this data be corrected, blocked or deleted. To do so, please use the contact details provided in our privacy policy.

8. Recipients of personal data

In principle, your personal data will not be transferred to third parties, unless we are required to do so by law or you have given us your consent.

9. Your rights

You have the following rights vis-à-vis us with regard to your personal data:

Right to information (Art. 15 GDPR)

Right to rectification (Art. 16 GDPR)

Right to deletion (Art. 17 GDPR)

Right to restrict processing (Art. 18 GDPR)

Right to data portability (Art. 20 GDPR)

Right to object to processing (Art. 21 GDPR)

If you would like to exercise your rights or have any questions about data protection at Marchi Group, please feel free to contact our data protection officer.

10. Data security

We use technical and organizational security measures to protect your data against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are constantly being improved in line with technological developments.

11. Timeliness and amendment of this privacy policy

This privacy policy is currently valid and was last updated in April 2023. Due to the development of our website and offers or due to changes in legal or regulatory requirements, it may be necessary to amend this privacy policy. The current privacy policy can be accessed and printed out at any time on our website under the Data Protection link.

‍12. SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line.

If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.

13th newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.

The data entered in the newsletter subscription form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent to the storage of the data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and delete it after you unsubscribe from the newsletter. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.

MailChimp

This website uses MailChimp's services to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that, among other things, can be used to organize and analyze the sending of newsletters. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on MailChimp's servers in the USA.

MailChimp is certified in accordance with the “EU-US Privacy Shield.” The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.

With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to MailChimp's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked on, if any. Technical information is also collected (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of recipients.

If you do not want analysis by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

Data processing is based on your consent (Article 6 (1) (a) GDPR). You can withdraw this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and MailChimp servers after you unsubscribe from the newsletter. Data that we have stored for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.

For more information, see MailChimp's privacy policy at: https://mailchimp.com/legal/terms/.

Conclusion of a data processing agreement

We have concluded a so-called “data processing agreement” with MailChimp, in which we oblige MailChimp to protect our customers' data and not to pass it on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.

‍14. Final provisions

By using our website, you agree to the collection, processing and use of data in accordance with this privacy policy. If you have any questions or comments about this privacy statement, feel free to contact us.

‍15. Transfer of personal data to a third country

Personal data will only be transferred to a third country (i.e. outside the EU or the European Economic Area) if this is necessary to process your inquiries or orders and you have given us your express consent to do so or if this is required by law.

‍16. Changes to the privacy policy

We reserve the right to change or adapt this privacy policy at any time in order to adapt it to changed legal frameworks or changes in our offers or data processing. The new privacy policy will then apply to your next visit.