A trade fair trailer as the key to trade fair success

More and more customers are recognizing the benefits of a mobile exhibition stand as a replacement for the traditional exhibition stand. Especially in times of declining visitor numbers or due to a lack of planning security as to when and whether trade fairs take place, trade fair appearances are often integrated into a road show and the exhibition trailer is therefore also used at stationary trade fairs.

The benefits of an exhibition trailer are numerous. From an economic point of view, exhibition vehicles are the significantly more cost-effective alternative compared to a “fixed” exhibition stand due to their multiple uses. The exhibition trailer is not simply thrown away after the trade fair, but can go on tour and thus reach customers who may not have made it to the trade fair. As a result, you have a strong sales tool that can be used as often as you like and is ready for use again quickly and easily thanks to simple modifications, even with new products and re-brandings.

There is also enormous potential for savings at the trade fair itself. There are no additional personnel and accommodation costs for set-up and dismantling personnel. Exhibition vehicles are assembled on site in record time, as the actual set-up is already being carried out in advance outside the trade fair. Another advantage is flexible use. Exhibition trailers can be used both indoors and outdoors and can therefore be placed in exhibition halls and on outdoor areas. Exhibition stands ranging from 20 to well over 100 square meters can be covered with mobile space solutions.

The advertising effect also goes far beyond that of the trade fair itself. Even on your way to the trade fair, you will have thousands of visual contacts who will discover your show truck on tour. This eye-catcher effect should not be underestimated and is a very good marketing tool.

In practice, the exhibition trailer is in no way inferior to a stationary exhibition stand. All exhibits can be fully functional and experienced hands-on by visitors. Lounge corners, catering and other areas can also be integrated into the trailer. Depending on the concept and project, a wide variety of mobile spaces can be considered for a mobile exhibition stand. Starting from small, agile car trailers up to large container landscapes Anything is possible. The classic semitrailer is the most popular module in the area of mobile trade fairs. It offers approx. 50 square meters of interior space through room expansions. A roof terrace provides a great overview of what is happening at the fair.

In order to get the best out of the mobile exhibition stand, a large number of customers also opt for a subsequent tour. A-customers are visited directly at their headquarters, giving them an exclusive event and a corresponding appreciation. A great effect, which is reflected not least in the sales figures of our customers.

In general, we can see a trend towards innovation. Traditional exhibition stands that are disposed of after trade fairs are no longer up to date, not sustainable and ultimately not economical. Exhibition trailers combined with digital worlds of experience are the future of trade fairs and provide the greatest possible benefit — for companies and visitors. With our cross-sector know-how, we are happy to advise you and develop your mobile exhibition stand together, which will accompany you for many years and will also become a permanent fixture for your customers. Adapted to your CI and your products, we create a brand world that drives to customers and picks them up right there. These sustainable experiences and unrivalled on-site presentation create lasting customer relationships.