PEPSI – XXL Can Rolls Through City Centers

Many drivers on the highway were astonished when an XXL Pepsi can suddenly appeared in their rearview mirror! Together with the Berlin agency '42 Promotion,' a Taste Challenge was planned for Pepsi. But this wasn’t meant to take place in an ordinary sales booth – instead, it was inside a giant Pepsi can!

Die Herausforderung

Special construction of a promotional stand in the form of a rolling XXL PEPSI can that can be pulled by a car
As barrier-free access for the public as possible
Development of stations for blind tastings

Die Lösung

Construction of an XXL can with a length of 6.40 m and a diameter of 2.50 m
Custom-made chassis from which the can can can be lifted hydraulically by remote control and then lowered to the ground (almost) barrier-free
The rolling Pepsi can, the absolute eye-catcher on the roads and at events
Use of the tasting stations developed by us with a beverage roundel for the perfect blind tasting