Sochi – Entire Vehicle Fleet for the Olympic Games in the Snow

In collaboration with the Düsseldorf agency Reich and Wamser, we designed three vehicles to market the Winter Olympics in Sochi. The retractable showroom is equipped with five iPad stations, among other things. On a media wall, which is operated via a touchscreen, visitors can also take a virtual walk through the upcoming streets and sports facilities in the Olympic City. The futuristic vehicle is equipped with a toilet and a modern kitchenette with a fully automatic coffee machine. The integrated cab also serves as a meeting corner.

Die Herausforderung

Marketing of the properties of the Olympic Village in Sochi
Area of operation: Russia, Central and Western Europe
Registration and import of vehicles in Russia

Die Lösung

Vehicle flow of 3 units for use covering surfaces
Interior design: virtual walk through Olympic Village via installation of a video split wall including complex network control
Integration of the cab into the action room as a VIP meeting area
Premium character thanks to high-quality materials: genuine leather, mineral materials, etc.
Tour logistics including shipping to Russia