Our pop-up store truck brings trends to the target group

The mobile presentation of brand and product becomes a lasting experience with a surprising effect. These customer events in a perfect CI atmosphere strengthen customer loyalty and the transfer of knowledge about all new products.

Pop-up stores are sprouting up everywhere and have become an integral part of it. The advantages over a permanent store are obvious. The temporary rental of empty business premises or warehouses can be transformed into an exciting brand world with relatively few resources. Whether as a shop, event or café — the pop-up store suddenly appears, creates a stir and experience and disappears again after a short time. The target group is usually firmly defined and is addressed in a targeted manner.

At Marchi Group, we are taking this successful model one step further! With our MOBILE pop-up store trucks.

The pop-up store truck is a rolling salesroom in the form of a semi trailers, Containers, car trailer or something like that. The vehicle is equipped with the customer's products and converted into a shop, café or event room. Equipped with your products and in your CI, the mobile pop-up store truck drives to specific locations where you meet your target group and invite them into the vehicle. Modern cash register systems, receipt printers, card readers and barcode scanners ensure a smooth sales process directly at the point of sale.

The pop-up store truck is bound to no limits. With the mobile sales unit, you can tour both nationally and internationally. We would be happy to advise you on any questions relating to Logistics & customs processing Or take over Project & tour management for you

Our team will also assist you with all necessary steps, from room design, furniture construction and technical equipment to creative Car interior design and the outer surface in the form of Partial or full brandings. We will also help you with Search for suitable personnel as sales support or local promotion.

The USPs of the Pop Up Store Truck at a glance:

• No need to search for and rent new business premises
• In contrast to rented rooms, the mobile interior of the vehicle is designed and furnished exactly ONCE. Huge time and cost savings.
• Meet the target group and reach them where they feel most comfortable! A huge USP compared to a stationary business space. You drive towards your target group and don't wait for them to come to you.
• XXL mobile advertising space: As a mobile pop-up store, the truck is virtually a rolling advertising space and ensures an enormous number of eye contacts.
• Thanks to the changing locations, an entire tour can be designed from a pop-up store truck, which can be teased in advance on social media and other marketing channels.
• It is possible to integrate the truck into events or festivals - double benefits
• Wow effect that stays in your head. Even without customer branding, our trucks are a real highlight and make countless eye contacts on the roads time and again. In your CI, the vehicle for your brand stays in people's minds and ensures sustainability.