HASBRO — Movie Heroes from Transformers Perform in Istanbul
Hasbro carried out a road show just in time for the worldwide theatrical release of the Transformers film “Dark of the Moon” and in collaboration with the Türk Telekom children's portal “TT Çocuk”. Stations were Istanbul's most popular shopping malls. Our “First Class Promotion Truck” (F.C.T.) was transformed into two of the most popular main characters: Optimus Prime and Bumblebee.
Die Herausforderung
- Marketing of the movie theater movie “Transformers” in Turkey
Die Lösung
- Faithfully recreate the main character “Optimus Prime” with a US show truck
- Tour logistics including shipping to Turkey
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