Alaïa – Matte Black and Elegant

On behalf of the agency “white label events”, we sent our “flagship”, the eMMent Visione, on a tour of Germany. For almost two months, everything was dedicated to the new women's fragrance from fashion designer Azzedine Alaïa, which the industry had been waiting a long time for. On our tour, perfumery sellers across Germany were introduced to the new fragrance and end users were impressed with samples of the perfume.

Die Herausforderung

Presentation and training of a new fragrance to a specialist audience in order to push future sales figures
Top secret presentation before target product launch

Die Lösung

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An eye-catching vehicle with a memorable appearance in matt black and privacy glazing
Interior replica of the perfume designer's living room for a particularly intimate product experience
Training in small groups for personal contact
Fragrance creation and the story behind it were presented to specialist sellers ahead of the official launch