ter Hürne presents the world premiere of Hywood – on tour across Europe

An innovative company with outstanding products is breaking new ground in sales. The tour takes you through many countries in Europe and conveys Hywood's unique selling points in an unexpected and spectacular way. Visitors will remember a live demonstration with a wow effect. The truck's branding also shows our customer's creativity.

Die Herausforderung

Present a novel product that requires explanation in a simple and emotional way
Route planning through Europe just a few weeks in advance
Implementing a spectacular brand

Die Lösung

Development of the optimal floor plan for the shortest possible set-up and dismantling times and rapid location changes
Routing optimization
Expansion & branding of the show truck in accordance with CI requirements and adaptation of existing action modules for the mobile project