ZALON - styling & shopping on wheels

Together with the agency Bold Communication from Berlin, we are able to implement the “Zalon on Tour 2018”. For the first time, online style consultancy Zalon by Zalando went offline with a trailer and reached customers directly and personally. A specially converted Marchi Lite toured Germany and Switzerland for Zalon. The eye-catching branding and stylish interior delighted and inspired visitors in Hamburg, Düsseldorf, Munich, Zurich and Bern.

Die Herausforderung

Increasing awareness for Zalon, Zalando's (new) styling brand
Establishing proximity to existing customers, whom both Zalon and the styling experts have only known online

Die Lösung

“Zalon on tour” reaches its customers directly and personally for the first time with the Marchi Lite
The distinctive branding and stylish interior have attracted and impressed numerous visitors in major German cities as well as in Zurich and Bern
The presentation of new collections, current fashion trends and personal shopping advice in a pleasant, relaxed atmosphere by the stylist, who is already well-known from the Internet, created a lot of sympathy for the brand