Hermes – The Championship Trophy Behind Bulletproof Glass

The original Bundesliga championship cup went on tour of Germany for the first time! It was presented in a Hermes truck. Since the successful start in Dortmund, two show cars have rolled across Germany.

Die Herausforderung

Image campaign aimed at the general population
Transport of the original Meisterschale under very strict safety requirements (theft protection)

Die Lösung

A glass safe on wheels consists of six tons of bulletproof glass and nine high-resolution cameras with intelligent software for all-round monitoring
built-in security technology: Four encrypted and independent communication lines to the security control center ensure an optimal connection to the glass showroom
Germany-wide tour involving soccer legends and cabin talks in soccer stadiums
playful elements for entertaining children & competitions for generating addresses