Penaten – A Journey Back in Time

Under the motto “Protection and security for a lifetime,” we went with Johnson & Johnson GmbH on a two-month B2B roadshow through Germany, Austria and Switzerland to mark the 100th anniversary and relaunch of the Penaten brand. The product has always represented the highest quality and experience in baby care and provides parents with innovative products.

Die Herausforderung

Re-launch of the classic Penaten design
Addressing 12 decision makers (allocation of shelf space in retail chains)

Die Lösung

A snail shell tour through the history of Penaten
Lighting atmosphere and round video content
Simulation of situation in the store at the end of the aisle including product tests