NIVEA — beauty tour to the Black Sea
Reaching out to a new and younger target group, increasing sales, supporting retail partners and strengthening the image through emotional attachment — the Nivea beauty tour through Russia had several goals. To make the project a complete success, we had transformed our EDS into a mobile Nivea shop with consulting areas. Our eye-catching Colani tractor served as a special eye-catcher on the promotional tour. She moved the Nivea Shop on its way from Saint Petersburg down to the Black Sea and back to Moscow.
Die Herausforderung
- Image campaign and product launch across Russia
- Integration of skin analysis tools and consultations
Die Lösung
- Double extension truck with over 50 sqm showroom
- MMpro tractor as an additional eye-catcher and visitor magnet
- Continuation of the tour over 2 years due to positive feedback
- Tour management to Siberia
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contact
Let's talk about your project
We look forward to meeting your requirements and are happy to configure your personal mobile space for you.
contact
+49 231 902 568 33
info@marchi-group.com
sites
Germany (HQ)
Marchi Group Germany GmbH
Auf dem Brümmer 6a
D-44149 Dortmund
germany
Switzerland
mm Swiss AG
c/o Reichenbach
Talacker 50
8001 Zurich
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