Mövenpick - Ice Truck tours Switzerland

As the world's leading food company, Nestlé attaches great importance to the highest quality. This was also true when selecting the service providers who were allowed to work for the company. And so the choice fell on us when it came to running a roadshow through Switzerland for the premium brand “Mövenpick Ice Cream” for three months.

Die Herausforderung

Presentation of the finest ice cream creations
Create a live experience for visitors by yourself
WOW effect with long-range effect

Die Lösung

strict implementation of Nestle Mövenpick's corporate identity branding
Maintaining the cold chain for ice cream in midsummer with a mobile sampling station
Organization and planning of highly frequented locations within Switzerland (target group analysis and success reporting)