IG Metall - “Good Life Tour”
As a result of the positive response from the previous year, Germany's largest individual trade union IG Metall decided to tour Germany again with our show trucks. The “Good Life Tour” stopped at public places, schools, universities and regional events and informed citizens about questions about the job. At the same time, IG Metall is open to topics that concern people. A survey should identify what is important to them in times of economic crisis and what needs to change. The results should be published just in time for the federal election.
Die Herausforderung
- Increase in membership
- Educating the public on issues relating to workers' rights
Die Lösung
- Attention-grabbing vehicles with long-range effects
- Combination of competitions to generate addresses
- Selection of stands with an extremely high number of visitors
- over 450,000 new contacts generated for the database in just 6 months
contact
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contact
+49 231 902 568 33
info@marchi-group.com
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Germany (HQ)
Marchi Group Germany GmbH
Auf dem Brümmer 6a
D-44149 Dortmund
germany
Switzerland
mm Swiss AG
c/o Reichenbach
Talacker 50
8001 Zurich
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