Roadshow marketing success concept

The effective live marketing tool

A roadshow is an effective live marketing tool that companies can use to increase their products and brand awareness and stay in minds of their target group. In contrast to other marketing strategies, roadshows can create awareness away from the online world and increase the company's digital reach. Our customers provide practical proof of this.

Roadshow marketing is absolutely diverse and varied

Companies can individually design their roadshows and present their products and services in various ways. For example, they can drive directly to their customers with a mobile showroom or stop at various locations with roadshow trucks and promotion trucks and present their products directly on site. In doing so, we get creative together with our customers and always try to offer visitors a special experience. The integration of multi-sense concepts allows brands and products to be experienced with all senses. The integration of cutting-edge technology is also playing an increasingly important role in the customer experience.

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Create awareness away from the online world

Roadshows offer companies the opportunity to create awareness away from the online world. By interacting directly with customers and potential customers, companies can directly address their audience and increase their brand recognition. The local experience is often remembered for a long time and can lead to positive word of mouth effects. The visitor gets a face to the brand and builds a personal bond. Our clients' sales representatives in particular report on pleasant encounters with their customers time and again.

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Increasing digital reach

Roadshow marketing also offers the opportunity to increase a company's digital reach. By integrating social media channels and the targeted distribution of content, companies can strengthen their online presence and also reach their target group digitally. In recent years in particular, increasing the number of followers and click rates has become one of the central KPIs of road shows. Influencers are also increasingly using this tool in order to be able to get to know their fans personally and thus become more approachable.

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The appeal of roadshow events

Roadshow events are highly attractive to customers and potential customers. By interacting with the products and services and contacting them directly by trained personnel, companies can gain the trust of interested parties and thus also increase sales of their products. The figures for sales-oriented tours speak for themselves. Customers from the industrial sector in particular, such as our long-standing customer Graco, have been successfully touring all of Europe for decades.

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Create points of contact directly on site

Roadshows offer companies the opportunity to create points of contact directly on site and thus gain the trust of their visitors. By interacting directly with the products and services, companies can convince their audience of their products and thus increase sales. Products that require explanation in particular benefit from the hands-on presentation live on site. We install products in full function and under real conditions, so that customers have the opportunity to put everything through its paces.

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Individual advertising

Roadshow marketing offers companies the opportunity to design their advertising individually and in a targeted manner. By interacting directly with customers, companies can tailor their advertising individually to the needs of their target group and thus increase their brand awareness and sales.

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In summary, roadshow marketing is an effective tool for companies that want to increase their brand awareness, reach their target audience, and make a lasting impression. By getting their message across to people and creating interactive, personalized experiences, companies can build trust and build a strong connection with potential customers.

Whether national or international, companies can use roadshows to present their products, services, and brands in a unique and memorable way. With the right strategy and implementation, roadshow marketing can be a valuable addition to any company's marketing mix.

We are always happy to hear the success stories of our customers. Let yours be next.

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faqs

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What is a roadshow?

A roadshow is a marketing tool in which a brand or product is presented through a series of events at various locations. The aim is to achieve greater reach and brand recognition and to enable direct interaction with potential customers.

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Why roadshows?

Roadshows offer an effective way to promote products and brands as they enable companies to meet their target groups in person and attract the attention of potential customers. By interacting with customers and presenting the product in various environments, companies can strengthen their brand and build trust.

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Who is a roadshow suitable for?

Roadshows are suitable for any company that wants to address its target groups directly and present its products or services in an innovative way. Roadshows are a very effective marketing tool, especially for companies that strive for higher brand recognition and customer acquisition.

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What makes for good roadshow marketing?

Good roadshow marketing requires careful planning, including choosing the right venues, developing engaging and interactive content, and creating a unique experience for attendees. The combination of creativity and strategic thinking is the key to a successful roadshow.

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We are certified! DIN EN ISO 9001:2015

Our quality management system was audited for the first time in October 2023 and we are proud that our quality management meets all requirements of DIN EN ISO 9001:2015.

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