Mobile Marketing: when Pokémon GO becomes real

The connection between the real and the digital world

The connection between the real and digital worlds can be surprisingly effective. The city of Basel has impressively demonstrated how to create outstanding marketing success by cleverly combining the two worlds.

City marketing took the bold path of projecting the Pokémon hype into the real world. Real Pokémons storm through the city in a truck and chase Pokémon players. The four disguised Pikachus come out of nowhere completely unexpectedly with XXL Poke balls and disappear into the truck as quickly as they arrived. The surprise effect is clearly visible on the faces of the hunted. Hunted at the most beautiful places in the city, the film footage of the campaign thus becomes an extraordinary promotional video. The recordings of the real action thus end up back in the digital world and become a viral marketing hit. Experimental marketing with humor and recognition value.

We are certified! DIN EN ISO 9001:2015

Our quality management system was audited for the first time in October 2023 and we are proud that our quality management meets all requirements of DIN EN ISO 9001:2015.

Mobile Exhibition Stand — flexibility and impressive presentations on wheels

A mobile exhibition stand offers companies the opportunity to present their products and services flexibly and impressively at trade fairs and other events. We are a leading company in the sale, rental and construction of tailor-made exhibition vehicles. Our vehicles are designed to meet the individual needs of our customers.

Event Containers — Individual Containers in Customer CI

The events industry is booming, and companies are always looking for innovative ways to increase their brand awareness and reach their target audience. In this context, event containers are becoming increasingly important. Event containers are individually customizable container solutions that are specifically tailored to the needs and design of your company.

Laboratory Container — Maximum Standard, Maximum Flexibility

Laboratory containers are a revolutionary solution for bringing laboratories directly to customers or patients. We are one of the market leaders in mobile laboratories and laboratory containers and offer tailor-made solutions for the individual needs of our customers.

Promotion Mobile: The impact of info vans and promotional vehicles

A tour with a promotional vehicle is an effective marketing strategy that is becoming increasingly popular, especially as sales support. More and more companies are choosing to bring their products and services directly to their customers with an info van or promotional vehicle. These vehicles have been increasingly booked in recent years as companies want to connect with consumers in an innovative and effective way. Preferably do this independently and on your own.

Roadshow Marketing Success Concept — The Effective Live Marketing Tool

A roadshow is an effective live marketing tool that companies can use to increase their products and brand awareness and stay in minds of their target group. In contrast to other marketing strategies, roadshows can create awareness away from the online world and increase the company's digital reach. Our customers provide practical proof of this.

Living Room Training — brands become human

What accompanies us constantly in childhood — learning and understanding new things — often gets a bland aftertaste in adulthood. Unimaginative teaching content on employee training courses in the same seminar rooms over and over again with filter coffee and dusty cookies. Or lost all alone in front of a monitor in the webinar while trying to crack the new solitaire level at the same time.

Tour Anecdotes from Moscow to Siberia

The world's largest manufacturer of dental products and technology, Dentsply Soria, is going on tour in the largest country in the world. That sounds like a challenge entirely to our liking.

Monaco by surprise

Monaco is the really big stage — Grand Prix, jet set and princely house. But what does a normal day in the Principality look like? What is it like, far from clichés? We found out just before the Grand Prix, over coffee and cake with Prince Albert's neighbors. ‍ On the way to Monaco: Traffic jam. Never attempt to reach the Principality by car at rush hour. Ferraris, Rolls Royce, but also other vehicles, such as the Fiat 500, only move forward in stop-and-go traffic. Our first lesson was to take it easy. Individual mobility apparently plays a key role in all social classes in Monaco...

Creating Limited Editions

BETTER, more beautiful, more elegant — how are special editions created in the automotive sector? Re-accentuating supposedly sophisticated products and giving them a very special touch requires a great deal of sensitivity and know-how about the “DNA” of the target vehicle. First, the design team goes into the research and inspiration phase. Comparable special editions are studied for up to three weeks, their attributes analyzed, related information compiled, analogues formed and color worlds and mood boards developed. A complex range of information is created. Only a few of these approaches are transferred to the next level of detail. The continuing selection deliberately consists of drastically differentiating styles in order to synthesize them into a coherent concept for the final design.

The car learns from horses

According to forecasts, the car of tomorrow includes not only the use of new, lighter materials or other forms of drive, but also the continued increase in vehicle intelligence. “Electric and automated: The long-term goal is the autonomous car, whose driver can dedicate himself to completely different things during the journey than controlling the vehicle,” writes the Association of German Engineers VDI. By the way, the same word can also be found in the Disney documentary from 1958. Is it because of technology that this vision is only now promising to become reality?

I print the world the way I like it!

The 3D printing process is no longer a vision of the future, but is rapidly finding its way into the world of production. Whether it's food, toys or technical components — there are no limits to the variety of products. In addition to the traditional production of consumer goods, all industries have discovered the novel process for themselves.